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After finding that 3.6 million high school students used e-cigarettes in 2019, the U.S. Food and Drug Administration (FDA) allocated $60 million (over 2 billion baht) for a multi-faceted campaign to raise awareness about the dangers of vaping. The campaign, called "The Real Cost," uses various media channels and is aimed at teachers, parents, and students, and is even integrated into high school curricula nationwide.

As part of the campaign, they created posters with strong language for schools to put in bathrooms across the country to warn students who secretly vape there. The poster text reads:

"Strangely enough, some students come in here to put 'crap' into their bodies."

The word "crap" is American slang for something that is worthless, bad, or of poor quality. It can also literally mean feces. The message plays on the dual purpose of a restroom—a place to get rid of waste from your body.

The famous Irish playwright and Nobel Prize winner George Bernard Shaw also used strong words to warn cigarette smokers, stating: "A cigarette is a pinch of tobacco rolled in paper, with fire at one end and a fool at the other."

Reference: https://thhsclassic.com/12365/science-and-technology/nyc-council-passed-ban-on-e-cigarettes/

https://www.phillyvoice.com/fda-teen-focused-e-cigarette-prevention-tv-ads-real-cost/
 

Hidden dangers: Toxic metals found in popular disposable vapes

https://www.thebrighterside.news/post/hidden-dangers-toxic-metals-found-in-popular-disposable-vapes/